[MEDIA RELEASE]
Renewal of League’s Major Partnership Another Big Step Forward For NLL And The Sport of Lacrosse
Philadelphia, January 9, 2020 – The National Lacrosse League (@NLL) has announced an extension of its groundbreaking partnership with GEICO, one of the largest insurance providers in the United States. GEICO will be the official insurance provider of the NLL for the full season after becoming a partner in March of 2019.
“We welcome GEICO back for the full season after a very positive initial engagement at the end of the 2018-19 season,” said Kevin Morgan Executive Vice President & CRO, NLL. “Our expanded footprint, the growing audience on Bleacher Report LIVE, and a young and active demographic make this a great fit for both sides.”
In addition to in-arena signage and a significant presence on NLL coverage on BR Live, all NLL teams’ away uniforms will have the GEICO patch featured on the jersey tail for the season.
The NLL is the premier lacrosse league in the world, ranking third in average attendance for pro indoor sports, with 13 teams in key markets across North America. The NLL experienced substantial growth last season with nearly a million total ticket sales, a 28-percent increase from 2017-18, and 60 percent of ticket sales were from people who never played lacrosse. Digital viewership also rose significantly through Turner and B/R Live, showing substantial increases in total unit sales (up 151 percent from last year), average unique viewers (+27 percent) and average minute audiences (+14 percent). Sponsorship revenues are projected to see a 29-percent increase from 2018 to 2019.